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CURRENT CASE CHALLENGE
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Overview: Who: Young Unattached Mobile (18-30) and the Undocumented Worker (Reach hard to reach audiences)
What: Create a non-traditional media plan explaining what types of media you would use and how they will reach the Young Unattached Mobile and the Undocumented Worker
These people do not have a permanent mailing address and are typically on the move. (Please note: mobile does not refer to cell phones in this case)
For Example: Take Ones(Pre-Print Handouts) at Cash Checking Locations, Laundromats, Convenience Stores etc.
Where: Anywhere, everywhere, and anything you can think of to reach this target audience - find the consumer, catch the consumer's attention, and create sales revenue! Think Creatively.
Why: Candidates who think outside of the box and impress us with their original ideas will be considered for future internship positions at Moderne Communications!
Background on Moderne - We are a non-traditional marketing, media and event agency that works to execute effective niche marketing programs. We reach the target audience where they live, work, study and play, and we do so in a manner that makes them most likely to engage.
Visit our website for more information.
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CURRENT MINI CASE
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Challenge: How would you reach Hispanics in the United States at places where they live, work and play with non-traditional media strategies? (No Print/TV/Radio/Direct Mail)
View Mini Case
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ABOUT Moderne Communications:
Formally speaking, Moderne is an Events, Social Media and Multicultural Marketing partner - a non-traditional marketing and advertising agency committed to creating effective programs that reach targe...Read More
Formally speaking, Moderne is an Events, Social Media and Multicultural Marketing partner - a non-traditional marketing and advertising agency committed to creating effective programs that reach target audiences with right message, at the right place and time, when they are most likely to engage.
Read Less
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