Here are 3 quick tips for writing a killer marketing or advertising internship cover letter.
(3) Get Creative. The marketing or advertising agencies that you are applying to value creativity: therefore, get creative! And, this does not just apply to creative internships, but planning, strategy, account, and new business internships. A former colleague of mine sent a show into MTV as her internship cover letter with slogans attached to the show reading: I will put my heart and sole into this internship, I will lace up new clients, etc. Yes, she did get the job.
(2) Be Funny. Most ad agencies receive thousands of internship cover letters and internship resumes. You have to stand out and you can’t forget that there are real people reading your advertising internship cover letter! Who wouldn’t want to read a funny internship cover letter and then share it with their co-workers.
(1) Measure your past performance like you’d measure a campaign. Analytics have never been more important in marketing and advertising. Show that you think about you measure your performance the same way that you would measure a campaign.
