- Who is in charge of social media? – http://bit.ly/byGTf4. Great article. #
- great company! @VCU_Brandcenter Technology is your oxygen? Good thing – @BBHLabs now hiring Creative Technologists. http://bit.ly/9Iyxsv #
Archive for February, 2010
Twitter Weekly Updates for 2010-02-28
Sunday, February 28th, 2010
Twitter Weekly Updates for 2010-02-21
Sunday, February 21st, 2010- Help students figure out what they want to do and prepare them. RT: @InternshipKing What do you think the role of career services should be? #
- Working on updates that we will roll out around March 1. #
- There needs to be more ways for students and businesses to do things together. And create value for each other. #
- New submission on the microfinance case competition: http://bit.ly/5xEBOF #
- great stuff! RT: @joshuakahn hiring managers/HR/Recruiters: this is what applications should be http://bit.ly/5p0Alg #
- Love this advice for small business websites: http://bit.ly/axwEKU #
- Cool company! RT: @colbyg Acquity Group is looking for a Rock Star Social Media Mkt Manager. Interested? Apply here http://bit.ly/b4egNc #
- RT @Malbonnington: Calling all strategists: RT @BBHNewYork: we're hiring planners of all backgrounds Contact: planning@bbh-usa.com #
- Thinking about peer review voting systems for crowdsourcing. #
- RT @InternshipKing cool article! RT:@CoverLetterKing Secret To Writing An Internship Cover Letter « GrouperEye.com Blog http://bit.ly/cg5Lbt #
- RT: InternshipKing Web internships @viget http://bit.ly/aX6I31. Smart people, great opportunity for students #internships #
- Cool! RT: @InternshipKing Web internships @viget http://bit.ly/aX6I31. Smart people, great opportunity for students #internships #
Twitter Weekly Updates for 2010-02-14
Sunday, February 14th, 2010- Getting excited about the Super Bowl. Love the Saints, but I'm rooting for Peyton! And, I'll be watching the ads. #
- @internshipking – cool idea. Make it happen. America's Internship Vote. #
- http://www.GrouperEye.com #
- It's exciting to see companies looking to hire interns. Love it. #
- RT: @internshipking, @genevie_k good luck with the internship applications! And, resource on internship cover letters: http://bit.ly/aqP7AO #
- checking out running case competitions on facebook via @wildfireapp today. They have a cool, simple product. #
- @lindseycfinch have fun at dinner tonight! enjoy American Idol – hollywood week!!! #
- CEO of IDEO on talent: http://bit.ly/cxh9b6. Great article. @kwheeler #
- Glad we aren't in DC – that snow sounds crazy! #
- Entry level job in Raleigh, NC. Cool startup company: http://bit.ly/cptxtq #
- RT: @heatherhuman Looking for a summer internship? Application deadline to intern w/me & @ComeRecommended is Feb. 15: http://bit.ly/aHfM2I #
- Interning at an ad agency sounds very cool. #
- @robbinphillips cool intern post today! And, I love Brains On Fire! #
- Snowed here in Charlotte! Crazy. Also heard there is more snow heading for dc – yikes. #
- Crowdsourcing is a terrible term for the wave of co-creation, participation, and innovation that is about to happen. #
- I think every company will have a public/private scaffolding to create innovation through open projects. #
Twitter Weekly Updates for 2010-02-07
Sunday, February 7th, 2010- Help rate entries for microfinance case competition: http://www.groupereye.com/dvelo/mini-case-challenge/microfinance #
- New Internships are popping up all over the place. http://bit.ly/4shpNf. Yipee! #
- Strategy crowdsourcing is all about a value trade between participant and organization. #
- @InternInMich Thanks for the RT! in reply to InternInMich #
- If you are a student into advertising, you need to watch @bugusky's FearLess Q+A: http://www.justin.tv/fearlessqa. #
- Into microfinance? What do you think of this marketing: http://bit.ly/5xEBOF #
- @mrtursi Unpaid internships stink. in reply to mrtursi #
- RT: @mestorms Based on pay, experience, training, etc, here is list of top 10 internships 4 college students http://bit.ly/dj8Yc8 #
- If you are into advertising, checkout http://www.cpbgroup.com Great internships and cool people. @cpbinterns #
- RT @InternQueen Internship Tip of Today: why the long face ? Make sure you are always smiling and looking awake and alert at ur internship! #
- Social Media Case Challenge: http://bit.ly/cOBxBj #
- 3 quick tips for an advertising internship cover letter: http://bit.ly/cuQzY8 #
- RT @InternQueen 2ChicksINC – a boutique social media and marketing company in NYC needs Spring and Summer 2010 interns http://bit.ly/d0rGig #
- Interesting RT @willyf The risks of cheap/free intern labor – TechCrunch Intern fired for selling editorial placement. http://tcrn.ch/dogdYv #
- New iteration launching around March 1. Excited. #
- @dmsevilla Thank you! Have a great weekend and enjoy the super bowl! in reply to dmsevilla #
- Culture. http://bit.ly/9rqmLA. Great post about the opportunity it creates and HR's role. #
- RT @ted_williams Rosetta Stone learns from Google! New article @gurconnect. What do you think? http://bit.ly/9uQQFh #
- @internalert Students! – Love the 3 internships @vigetlabs! Students, check it out: http://bit.ly/aX6I31. @emmerblue #
- @rosettastone and google love student talent! http://www.gurconnect.com/?p=1793 #
- Disney's on the board: http://jobs.groupereye.com/a/jobs/find-jobs #
- I think there will slowly be a convergence of marketing and HR. #
Advertising Internship Cover Letter
Tuesday, February 2nd, 2010Here are 3 quick tips for writing a killer marketing or advertising internship cover letter.
(3) Get Creative. The marketing or advertising agencies that you are applying to value creativity: therefore, get creative! And, this does not just apply to creative internships, but planning, strategy, account, and new business internships. A former colleague of mine sent a show into MTV as her internship cover letter with slogans attached to the show reading: I will put my heart and sole into this internship, I will lace up new clients, etc. Yes, she did get the job.
(2) Be Funny. Most ad agencies receive thousands of internship cover letters and internship resumes. You have to stand out and you can’t forget that there are real people reading your advertising internship cover letter! Who wouldn’t want to read a funny internship cover letter and then share it with their co-workers.
(1) Measure your past performance like you’d measure a campaign. Analytics have never been more important in marketing and advertising. Show that you think about you measure your performance the same way that you would measure a campaign.
Secret To Writing An Internship Cover Letter
Tuesday, February 2nd, 2010If I could choose one tip to pass along about writing an internship cover letter, it would be this: write for the reader.
Ask, the question: “Who is going to be reading my internship cover letter?” And think: how can I get the reaction from this reader that I want.
This is critical. The reader’s emotions and motivations will drive a decision. It’s not a machine that is reading these thousands of internship cover letters, it’s an actual human being. This goes largely overlooked. Students must think about the reader and write an internship cover letter that fits into the reader’s worldview. So, what do I mean?
Let’s take for example a university recruiter from Exxon and compare it to the hr lead at a local 30 person ad agency. The difference is night and day. The Exxon university recruiter will care less about creativity and more about, can I justify this person to our hiring managers. Professionalism is important. But, for the ad agency, it may even be the president that reads your cover letter. She will want to know about you as a person, whether or not you can generate revenue, and maybe even a funny story that the president can share with the office.
Readers are different. Don’t treat them the same. Craft your internship cover letter to the reader.
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5 internship cover letter mistakes and 7 tips for an effective internship cover letter.
